November 8, 2023

Top 5 Trends in Global Football

In the ever-evolving world of sports, one of the most valuable lessons we can learn is from others who have successfully navigated the shifting landscape. Recently, Mitch Heath, Co-Founder of Teamworks and tech advisor, embarked on a month-long journey connecting with Premier League and other Tier 1 Clubs to gain insights into the tech trends that are shaping the industry. He delves into the top five key trends at this webinar and demystifies the buzz word ‘digital transformation.’ Check out the highlights below and explore how technology continues to revolutionize the game both on and off the pitch.

One //

Data has become the lifeblood of sports, and clubs are taking a more holistic approach to player data to predict more positive outcomes. It's not just about collecting data for the sake of it; it's about using it to gain a competitive advantage so clubs can better answer - how are players going to perform for the club? Clubs are now looking at:

  • Moving beyond data for data’s sake.
  • Identifying predictive data.
  • Integrating data and breaking down data silos.
  • Addressing data gaps, ensuring a complete, customized picture of each athlete.

This data-driven approach is helping clubs make more informed decisions regarding player health, performance, and overall well-being.

>> Listen Now

Two //

In today's digital age, an organization's tech vision is paramount. Clubs are reevaluating the role of their IT and ensuring a Chief Technology Officer (CTO) has a strategic seat at the decision-making table, moving away from IT as a simple service center and into the realm of leadership in order to have a competitive advantage. Key considerations include:

  • Deciding when to buy or build technology and the role of customized tech.
  • Measuring the costs of building, maintaining, and supporting technology.
  • Driving internal adoption of technology.

This evolution is vital for harnessing the full potential of technology in sports.

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Three //

Digital transformation is a journey of tech adoption that enables the connection of people, systems, and an ecosystem that supports the entire athlete lifecycle. Clubs are realizing that seamless connections between these elements are the key to success, and focusing on what they will need in the next five to ten years. They are making smart choices about emerging technologies like AI and ensuring they start with a solid foundation, including:

  • Building and managing substantial data sets.
  • Eliminating duplication of single-point solutions and reducing app fatigue.
  • Consolidating tech stacks and streamlining costs.

This long-term vision of ‘connecting the dots’ ensures that clubs are prepared for what lies ahead.

>> Listen Now

Four //

Safeguarding players and ensuring they have a voice in their organizations is a top priority. Clubs are moving from reactive solutions to proactive measures to address player concerns. Key points of focus include:

  • Collecting real, actionable feedback.
  • Customizing player services.
  • Prioritizing player well-being.

This shift in approach helps create a  more transparent and supportive environment for athletes.

>> Listen Now

Five //

The sports industry is entering an era where fan engagement is directly linked to revenue generation. Clubs are embracing human-centric storytelling to connect with fans and drive loyalty. Strategies include:

  • Short-form fan engagement content.
  • Building stronger player-fan connections through storytelling.
  • Exploring content platforms like Netflix, Amazon, and HBO.
  • Empowering players to be part of the content creation process.
>> Listen Now

The biggest takeaway? Tech is transforming the landscape of sports. Clubs are leveraging data, technology, and a human-centric approach to enhance player performance, engage fans, and build a sustainable future. As we move forward, it's clear that these trends will continue to shape the sports industry and redefine the way we experience the game both on and off the pitch. 

If you're interested in learning how Teamworks can support your organizations’ digital transformation, reach out for more information.

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