It should come as no surprise that the big news out of NIL Year Two is evolution and growth. It’s been an exciting and transformative year for NIL. But really - how much growth has the NIL marketplace experienced? And what does it all mean?

Based on INFLCR data from over 90,000 student-athletes, 3,500+ teams, and 3,700+ business and fans, we've deduced the following.*

From 2022-23, investment was strategically allocated across a variety of student-athletes, increasing both the average transaction, and the total volume of transactions. 

68% of total transaction volume since the start of NIL has been reported in Year 2 of NIL 

The headline? More dollars were spread farther across a wider pool of athletes, resulting in: 

• $53 Median Transaction 
• $1,936 Average Transaction - up 6% from Year One

With more awareness and education around NIL opportunities, an unprecedented number of student-athletes were empowered to grow their personal brand and monetize their name, image and likeness - with social media being the easiest royalty to cash in. 

Social Media posts & Royalty Payouts garnered 70% of transaction types. 

And team players especially leveraged the power of group licensing, with the Top 5 Sports Reported Transactions reported as:

• Football
• Men’s Basketball
• Softball
• Women’s Basketball
• Baseball 

Stay tuned for more updates. A complete rundown of NIL by the Numbers will be out soon! For now, some Top Takeaways from NIL Year 2 according to INFCLR Founder & CEO and Teamworks Chief of Innovation, Jim Cavale:

Takeaway #1

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Takeaway #2

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Takeaway #3

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Takeaway #4

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*Please note: data is pulled from the schools that INFLCR works with and is not representative of the NIL industry as a whole.

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