We’re excited to welcome Vanderbilt University to the list of SEC teams sharing their creative content through the INFLCR platform and mobile app.
“Vanderbilt student-athletes have a unique and impactful story to tell,” said Vanderbilt Senior Associate Athletic Director, Martin Salamone.
“Putting the student-athlete first is at the core of our approach at Vanderbilt Athletics, and we couldn’t be more excited to live that philosophy out by empowering our teams and their student-athletes with the great storytelling content that our creative team produces on a daily basis.
Offering INFLCR to our student-athletes impacts recruiting, branding, and the professional careers of each of our student-athletes after they’re done playing a sport.”
Vanderbilt joins INFLCR at a time when they have a lot of positive news to share: new athletic staff members, new facilities, several players of the year, and a team aiming for a national championship.
This new multi-sport partnership will allow Vanderbilt athletics to expand their digital reach and create even more excitement around their programs.
“The opportunity to work with a prestigious university like Vanderbilt is something really special to all of us at INFLCR,” said INFLCR founder Jim Cavale.
“The fact that they have a team vying for a national championship, and that they have such a buzz around the other sports because of great new coaches and leadership they’ve brought in makes it even more exciting for INFLCR to be working with such a proactive and innovative university.
Plus, being founded in Birmingham, AL, at the heart of the SEC, it’s really important and exciting for us to continue growing our footprint with institutions from the league.
We can’t wait to empower Vanderbilt’s student-athletes to build up their personal brands, while helping the Vanderbilt brand continue to be at the forefront of all of college sports.”
How It Works
INFLCR’s platform helps clients like Vanderbilt send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Vanderbilt is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Vanderbilt plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.