October 29, 2020

Utah Athletics Extends Student-Athlete Brand Building Partnership With INFLCR

INFLCR and University of Utah Athletics are expanding and extending their department-wide partnership for 5 additional years to empower Utes student-athletes with innovative technologies to enhance their personal brands on social media.

Utah student-athletes, coaches, and staff in all varsity sports will continue to receive photos, videos and graphics created by Utah Athletics and delivered through the INFLCR platform and mobile app, to share on their personal social-media channels.

“We are extremely excited to partner with INFLCR as social media and branding continues to be a huge part of college football,” Utah head football coach Kyle Whittingham said.

“With the ever-changing scope of college athletics it is important that our student-athletes can build their brand, and this is a great step in the direction of giving them an avenue to express themselves and have a voice.”

Over the last year, Utah’s partnership with INFLCR has onboarded Utah Football, Men’s and Women’s Basketball, and Gymnastics, with multiple teams achieving over 90% student-athlete activation and logging hundreds of INFLCR app sessions.

To date, Utah Athletics has uploaded 13,000 pieces of content to INFLCR, which have then been shared with athletes and other athletic staff. That extraordinary athlete usage and impact on content distribution has led to the expansion that will onboard all sports for the next 5 years.

“Partnering with INFLCR was a crucial first step in empowering our gymnasts to build their brand,” said head gymnastics coach Tom Farden. “I believe this trend-setting agreement between two elite programs will be a blueprint for our Red Rocks to have countless opportunities for storytelling.”

INFLCR serves more than 800 teams and more than 30,000 athletes from all levels of the NCAA, including representatives of every Football Bowl Subdivision conference. Utah was one of the first Pac-12 programs to sign with INFLCR.

“As INFLCR continues to lead the college athletics market into the student-athlete NIL era, the growth of our partnership with Utah Athletics is an important step to empower all Utah student-athletes and their staff to build the brand value wisely,” said INFLCR CEO Jim Cavale.

“Utah football student-athletes have been sharing their content through their INFLCR app since 2019, and now all Utah student-athletes can follow suit, but they’ll access metrics and education around their brand value to ensure they’re ready for what lies ahead with NIL. At the same time, Utah coaches and staff are now empowered with access to the same student-athlete brand value metrics from their student-athletes activity on INFLCR, which will become the centerpiece of recruiting in this new era.”

How It Works

INFLCR’s platform helps clients like the University of Utah send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, Utah is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Utah plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

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