INFLCR and USF Athletics are extending their department-wide partnership for an additional five years.
“We are proud to have been an early adopter of INFLCR’s technology and to share their vision of providing our student athletes with the assets and guidance that empower them to build their personal brand and expand the reach of South Florida Athletics,” USF Vice President of Athletics Michael Kelly said.
“Jim Cavale and his team have been tremendous partners, continue to innovate and break new ground, and we are excited to extend our partnership and continue to leverage INFLCR to benefit our student-athletes now and in the future.”
Bulls student-athletes coaches, staff and alumni in all varsity sports will continue to receive content produced by USF Athletics and national-media sources and delivered by the INFLCR software and mobile app.
INFLCR now serves more than 100 NCAA collegiate athletic programs, representing more than 700 teams and more than 30,000 athletes. USF was the first American Athletic Conference program to partner with INFLCR.
“USF’s investment in content and content-distrubtion to empower its student-athlete storytelling has already made a major impact for the program,” INFLCR founder and CEO Jim Cavale said.
“As we are moving toward new rules that will enable student-athletes to monetize their name, image and likeness, USF is well-positioned for success as it competes for championships in the American Athletic Conference.”
How It Works
INFLCR’s platform helps clients like USF Athletics send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, USF is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
USF plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.