From UT Athletics:
The University of Tampa has announced a department-wide athletics partnership with INFLCR. UT’s partnership will leverage INFLCR’s digital platform and mobile app in providing student-athletes with the resources to build their brands and prepare for the NIL era.
“With NIL rules freshly in effect, there are already vast business opportunities available for Tampa athletes to capitalize on with their NIL,” INFLCR CEO Jim Cavale. “In order for the Spartans to take advantage of these opportunities, athletes need to establish a consistent presence on social platforms and consistently leverage personal content to tell their stories. We are extremely excited to implement the INFLCR platform department-wide at Tampa and give every Spartan athlete access to hundreds and even thousands of photos, videos, and other digital content so they can successfully build their brands and NIL businesses.”
INFLCR’s platform helps college and university athletic departments send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, schools are able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Athletic departments use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.