UNC Greensboro Athletics and INFLCR are launching a multi-year, department-wide partnership, making the Spartans the company’s newest client from the Southern Conference.
Spartan student-athletes, coaches and staff will gain access to photos, videos and graphics created by UNCG Athletics and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“This is a huge step for UNCG Athletics,” said Tim George, Senior Associate AD for External Operations/Chief Marketing Officer.
“Our partnership with INFLCR will provide opportunities for engagement with current and potential Spartan fans that are essential to elevating the brands of our student-athletes and UNCG.”
INFLCR now serves more than 100 NCAA collegiate athletic programs, representing more than 700 teams and more than 22,000 athletes.
“UNCG is making a major investment in content and content delivery to help its student-athletes tell their stories and grow their personal brands as they compete for Southern Conference championships,” INFLCR founder and CEO Jim Cavale said.
“This is a win-win opportunity for the student-athletes and the UNCG program they represent to grow their audiences with authentic storytelling via content delivered right to their fingertips through the INFLCR platform and mobile app.”
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How It Works
INFLCR’s platform helps clients like UNCG send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, UNCG is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
UNCG plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.