River Hawks sign athletics-wide deal through America East
INFLCR is excited to welcome UMass Lowell Athletics to the team with an athletic-department-wide partnership.
Student-athletes, coaches and staff from the River Hawks’ NCAA varsity teams will gain access to photos, videos and graphics created by the UMass Lowell Athletics Staff and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“We are thrilled to partner with INFLCR to give our River Hawk student-athletes instant access to creative content through the mobile app,” said Pete Souris, associate athletics director for communications. “We think it will help raise the profile of our athletic department and extend the reach of the UMass Lowell River Hawks brand on social media.”
UMass Lowell is the latest America East Conference program to come on board through a special promotion offered to conference members. The league is in the middle of a multi-year partnership with INFLCR to deliver content from conference-championship events.
INFLCR now serves more than 90 clients and more than 13,000 daily active-user athletes from all levels of the NCAA.
“We are so excited to welcome UMass Lowell in as another all-sports partner from the America East Conference,” INFLCR founder and CEO Jim Cavale said. “America East Commissioner Amy Huchthausen has been a big supporter and an early adopter of our vision to empower student-athletes to tell their unique stories on social media.
”We can’t wait to see UMass Lowell student-athletes share their big moments on social media with content they access through the INFLCR app and leverage their time in college athletics to build a personal brand that can help them long after their playing career ends. ”
How It Works
INFLCR’s platform helps clients like UMass Lowell send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, UMass Lowell is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
UMass Lowell plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
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