INFLCR is excited to welcome the University of California, Los Angeles to the team with a multi-sport agreement.
Bruins’ student-athletes, alumni, coaches, and staff will gain access to personalized INFLCR mobile app gallery of photos, videos and graphics created by UCLA Athletics Staff and other external media outlets who cover UCLA Athletics.
This content is delivered through the INFLCR software and mobile app in real-time, for these UCLA brand ambassadors to access and share on their personal social-media channels.
UCLA is the newest INFLCR client from the PAC-12 and yet another Teamworks client to sign a multi-year agreement with INFLCR since an October 2019 announcement that Teamworks had made a major investment in the Birmingham, Ala.-based company.
INFLCR now serves more than 500 teams and more than 15,000 athletes from all levels of the NCAA.
“As we continue to grow our footprint of Pac-12 college athletics partners and student-athlete social media channels, it is really great to officially add the UCLA program,” said INFLCR Founder and CEO Jim Cavale.
“With one of the most holistic college athletics programs in the country, both academically and athletically, they attract a student-athlete community full of firepower on social media. INFLCR will help amplify this firepower to grow the footprint of the UCLA brand and the brands of these student-athletes.”
How It Works
INFLCR’s platform helps clients like the University of California, Los Angeles send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, UCLA is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
UCLA plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.