INFLCR is excited to announce a multi-year, department-wide partnership with the University of California Davis! UC Davis Athletics will leverage INFLCR’s content delivery platform and mobile app, along with the INFLCR Verified suite of compliance products, to help grow Aggies student-athletes’ brands and prepare them for the NIL era.
“Partnering with INFLCR allows us to make a strategic investment in our 700+ student-athletes across 25 sport programs, helping them to advance their personal brand while expanding our multimedia reach,” said UC Davis Director of Athletics Rocko DeLuca.
“This partnership provides UC Davis access to the latest trends in personal branding and management of NIL as we deepen our commitment to the student-athlete experience.”
“We couldn’t be more excited about this new partnership between INFLCR and UC Davis Athletics,” said INFLCR CEO Jim Cavale.
“Combining INFLCR’s brand-building resources with INFLCR Verified’s suite of compliance tools will position Aggies’ student-athletes to maximize the opportunities coming soon from name, image, & likeness.”
How It Works
INFLCR provides college athletic departments with the content delivery and compliance platform to assist NCAA athletics programs in the management and monitoring of student-athlete Name, Image, and Likeness activities. INFLCR’s Verified suite of products ensures student-athletes are provided the tools, content, financial literacy, and more to participate in upcoming opportunities from NIL legislation.
Powered by flagship new products like the Compliance Exchange administrator dashboard and Storyteller Playbook video library, INFLCR Verified enhances the student-athlete experience by offering a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.
Athletic programs are adopting this approach to educate and prepare staff and student-athletes for new opportunities and complexities from upcoming NIL legislation, aiming to ultimately provide best-case scenarios for student-athletes who will soon look to participate in monetization activities from their NIL.