Understanding the importance of social media and building one’s personal brand, University at Buffalo Athletics has entered a partnership with INFLCR, the premier content and compliance software platform for college athletic programs. INFLCR Verified is a multi-tiered system that is designed to empower student athletes to capitalize on upcoming Name, Image and Likeness (NIL) Legislation.
“The partnership with INFLCR will put our student-athletes in an excellent position to advance their personal brand to its full potential,” said Buffalo Vice President and Director of Athletics, Mark Alnutt. “We are entering a new era in college athletics with NIL, INFLCR provides the right tools and resources to help educate our student-athletes during these changing times.”
INFLCR now serves more than 800 NCAA collegiate athletic teams and is used daily by more than 30,000 athletes to access content from competitions, practices, travel and more. UB is the newest member of the Mid-American Conference to partner department-wide with INFLCR.
UB student-athletes, coaches, staff will also gain access to thousands of photos, videos and graphics produced by UB Athletics and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.