September 22, 2020

UAB Extends, Expands INFLCR Partnership To Grow Student-Athlete Brands

INFLCR and UAB University Athletics are expanding and extending their partnership with a 5-year, department-wide agreement to help Blazers student-athletes to grow their personal digital brands.

“We are extremely excited to sign a 5-year contract with INFLCR. UAB Athletics has been with INFLCR from the beginning and their company has provided tremendous value to our overall brand,” said UAB Associate Athletics Director for Communications Ted Feeley.

“We want to be on the cutting-edge of helping our brand ambassadors grow, and this partnership will be especially vital as college athletics continues to evolve.”

Blazers student-athletes, coaches, staff and alumni in all UAB varsity sports will continue to receive content produced by UAB Athletics and national-media sources and delivered by the INFLCR software and mobile app.

INFLCR now serves more than 100 NCAA collegiate athletic programs, representing more than 700 teams and more than 30,000 athletes. UAB was the first Conference USA program to partner with INFLCR.

“UAB Athletics has a great story to tell, and the best storytellers for the program have been the student-athletes who represent the program,” INFLCR founder and CEO Jim Cavale said.

“In our three years with the program, we have seen student-athletes grow their personal brands while also significantly expanding the digital reach for the program they represent. We are excited to now serve all Blazer student-athletes as they compete for championships in Conference USA.”

How It Works

INFLCR’s platform helps clients like UAB send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, UAB is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

UAB plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

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