Green Wave launch athletic department-wide deal to boost social-media efforts
INFLCR is excited to welcome Tulane University to the team with an athletic department-wide partnership!
Student-athletes, coaches, and staff from the Green Wave’s 17 NCAA varsity teams will now gain access to photos, videos and graphics created by Tulane and delivered through the INFLCR platform and mobile app, to share on their personal social media channels.
“We are thrilled to announce our new partnership with INFLCR,” senior associate athletic director for external relations Jana Woodson said.
“We are always looking for new and innovative ways to enhance the Tulane student-athlete experience. Having INFLCR as a part of our team highlights our student-athletes as well as educates them on how to grow their respective personal brands showcasing who they are as people.”
INFLCR now serves more than 90 clients including representatives from every NCAA Football Bowl Subdivision conference and several top FCS programs.
“We are very excited to add another program from the American Athletic Conference,” INFLCR founder and CEO Jim Cavale said.
“Tulane is in a great market of New Orleans with a rich history and a great story to tell. The administration immediately saw the power in putting its student-athletes first by providing them with great content to grow their personal brands within the context of the Tulane brand.”
How It Works
INFLCR’s platform helps clients like Tulane University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Tulane is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Tulane plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.