The Troy Trojans were ready for their moment.
For the second consecutive year, the Trojans scored a major upset on the road against a traditional college football power. In 2017, the victim was LSU. On Saturday, the Trojans went into Lincoln, Neb., and stunned Nebraska 24-19.
The victory came with a $1.5 million payday for the Sun Belt Conference program. This time, it also came with a payoff on social media. The Trojans were ready to capitalize on their big moment on Twitter, Instagram and Facebook too, using the Influencer (INFLCR) software.
Troy brand ambassadors such as players, coaches, staff and alumni could access personal content galleries via the INFLCR app and easily share the content to their audiences on social media platforms such as Twitter, Instagram and Facebook.
Even before halftime, as the Trojans were building a lead, the Troy media staff was preparing for the possibilities. Staffers were creating digital content — photos, videos and graphics — and uploading it into the university’s cloud-based INFLCR account. Then a client services team from INFLCR, based in Birmingham, Ala., began tagging Troy staff, coaches and players featured in the content to create customized galleries accessible by each user of the INFLCR mobile app. This software-with-a-service positioned Troy to maximize the opportunity.
When the upset was complete, Troy players were notified of the new content via text message and could share it easily via the app to their personal social channels. The Troy Football story, as told by those who live it, could be amplified while the moment was still hot in the minds of all college football observers during the weekend, and Troy could measure this impact via convenient INFLCR dashboards.
“I always tell the teams that we serve at INFLCR — whether it’s the players, the coaches, the media staff — that this is all about helping the athletes and their coaches be ready for their moment,” said Jim Cavale, CEO and founder of INFLCR. “You work so hard on and off the field to get to a stage like Saturday if you are Troy University. You’re in Lincoln, Nebraska, 363 consecutive sellouts dating back to the early 1960s. You’ve got a packed stadium, a new coach and a lot of expectations coming off a tough loss against a rival in Colorado. And yet Troy showed up and controlled the game from the beginning to the end.”
Cavale took in the game as a guest of Troy Athletics Director Jeremy McClain. That gave him an up-close view not only of Troy’s latest giant-killing victory but of the way the program used his company’s software on gameday. At halftime, he saw Troy’s media staff uploading content from the first half “because they wanted to make sure everything was loaded” for the INFLCR staff to tag so that the Trojans’ players would have personalized galleries waiting for them.
“Troy was ready for the moment,” Cavale said. “The players were sending thank-yous back to the INFLCR text alerts that automatically notified them they had new content in their personalized INFLCR mobile app galleries. The players then could share that content on their Instagram, Twitter and Snapchat accounts.”