INFLCR is excited to welcome the University of Tennessee Football program with a multi-year partnership.
Volunteers student-athletes, coaches and staff will gain access to photos, videos and graphics created by UT Athletics and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“Each of our student-athletes has their own unique story,” said Head Coach Jeremy Pruitt. “They’re all from different places in their journey to arrive here as a Volunteer and we want to empower them to tell their story in the context of this prestigious Tennessee Football brand that they represent in everything they do.
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“Our partnership with INFLCR will help them do so with the quality content that our creative team produces each day in our journey as a college football program working toward our goal to win a championship.”
Andrew Warsaw recently was hired by Coach Pruitt as Tennessee Football’s new Director of Football Operations. He experienced the success and impact during his last stop at INFLCR partner Mississippi State University Athletics.
“Having seen the positive impact that easy access to content can have on student-athlete storytelling, we’re excited to have INFLCR help take the Tennessee student-athlete experience to the next level.”
Tennessee is the latest partner from the Southeastern Conference to join the INFLCR family. INFLCR now serves more than 600 teams and more than 19,000 athletes from all levels of the NCAA.
“Tennessee Football is one of the storied brands in the SEC and really all of college football, and we are excited to help the Vols tell their story through the social media channels of their student-athletes,” INFLCR founder and CEO Jim Cavale said.
“Athletic Director Phillip Fulmer and head coach Jeremy Pruitt saw the vision for empowering their student-athletes to impact the great UT brand for fans and recruits, and to help their student-athletes maximize their time in the spotlight of the SEC.”
How It Works
INFLCR’s platform helps clients like Tennessee send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Tennessee is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Tennessee plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.