After experiencing initial success with its football program, Syracuse University has expanded its partnership with Influencer (INFLCR) to include the Orange’s men’s basketball, women’s basketball, men’s lacrosse and women’s lacrosse programs.
“Utilizing INFLCR during our football season was perfect timing to capitalize on the return of our team to the Top 25,” said Andrew T. Goodrich, Syracuse Deputy Athletics Director / Chief Marketing Officer. “As we continue to partner with INFLCR for men’s and women’s basketball and lacrosse we will extend the digital reach of four more highly visible Orange teams that have active social media engagement. It will aid our student-athletes in cultivating their personal brands, as well.”
The INFLCR content delivery software platform helps clients like Syracuse distribute their internally-curated content into personalized galleries on each of the mobile devices of their athletes, coaches and other brand ambassadors, for them to access and share via their personal social-media platforms such as Facebook, Twitter and Instagram. Syracuse can then use their INFLCR dashboard and usage reports to track their “audience lift” via the much-larger collective audience of those brand ambassadors.
Syracuse football players activated their INFLCR accounts during Week 5 of the season and since then have downloaded or shared more than 1,400 content items produced by the university. By sharing this content across their personal social-media channels, the student-athletes are helping Syracuse reach a larger audience while also building their personal brands within the context of the team’s.
Syracuse men’s basketball recently put the new deal to work to great success in the aftermath of an upset victory at Duke, also an INFLCR client. With content available within an hour of the game’s final horn, every Orange player went to the INFLCR mobile app for content in the 24 hours after the victory, with players sharing their stories to Instagram to reach thousands of viewers.
Syracuse follows INFLCR clients Auburn, South Florida and Miami in expanding its deal to include additional sports. INFLCR CEO Jim Cavale said this is the route his company hopes to take with all clients.
“The expansion of our partnership with Syracuse University is really the ideal partnership we want with every college brand in America,” Cavale said. “The opportunity to serve their ticketed sports — legendary programs like Syracuse men’s basketball and Syracuse lacrosse, as well as programs on the rise like Syracuse women’s basketball and Syracuse women’s lacrosse, is special.
“In addition to what we’ve already done with Syracuse football, and the rise of all these programs to the national rankings, the brand exposure they are now going to receive in telling their stories through a platform like INFLCR is going to be a true rising-tides-lift-all-boats scenario. The athletes are going to build their personal brands and the Syracuse brand is going to be at the forefront of social media in college sports.”
Both Syracuse’s men’s and women’s basketball programs are perennial, nationally ranked powerhouses. Syracuse joins Kentucky, Duke, North Carolina and Kansas among INFLCR clients that have won national championships in men’s basketball.
Syracuse is INFLCR’s first lacrosse client. The Orange have won 15 national championships, including 11 NCAA titles, in men’s lacrosse while the Syracuse women have been to eight Final Fours.
The Syracuse deal holds extra meaning for Cavale; he is a native of the city.
“As a hometown Syracuse guy, there’s a special feeling in serving Syracuse Athletics,” he said.
Founded in 2017, INFLCR now serves clients from the ACC, SEC, Big Ten, Big 12, American, Mountain West, Conference USA, Sun Belt and America East conferences.
INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their brand ambassador network of athletes, coaches, former athletes, media, etc. Each brand ambassador can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 30 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit http://184.108.40.206/
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