After a successful first year, INFLCR and SMU are extending their multi-sport partnership for an additional two years.
“We always want to celebrate the great achievements of our student-athletes, coaches and teams as well as the department as a whole,” said SMU Senior Associate A.D. for External Affairs Brad Sutton.
“INFLCR provides our people a tremendous platform to do so. We also know that INFLCR helps build the brands of both SMU Athletics and our student-athletes while positioning us as a leader in college athletics.”
Mustangs student-athletes coaches, staff and alumni in men’s basketball, women’s basketball, volleyball, men’s soccer and women’s soccer will continue to receive content produced by SMU Athletics and national-media sources and delivered by the INFLCR software and mobile app.
During their first season, SMU student-athletes in the participating sports had access to more than 10,000 photos and videos that were produced by the SMU Athletics staff and uploaded into the INFLCR platform. Artificial intelligence-powered technology sorted that content into personalized galleries for the athletes while also creating significant efficiencies for the creative team. SMU student-athletes logged more than 3,600 sessions in the INFLCR app, and collectively they downloaded and shared more than 3,000 photos and videos.
“We are excited to continue our partnership with SMU to help Mustangs student-athletes access content to tell their story,” said INFLCR founder and CEO Jim Cavale. “As we saw in our first year together, the athletes are growing their personal brands through editorial storytelling while also expanding the reach for the SMU brand.
“As we enter the era where student-athletes will be able to monetize Name, Image & Likeness, SMU is empowering its athletes with content while competing in a great market like Dallas and in a great league like the American Athletic Conference.”
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How It Works
INFLCR’s platform helps clients like SMU send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, SMU is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
SMU plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.