INFLCR today announced a new partnership with Reuters that will provide high-quality and award-winning sports photography directly to sports teams and their athletes to help them achieve higher engagement with their fans on social media channels.
This new partnership will add Reuters Sports photography into the INFLCR app, as an additional content source for athlete users to access and post on their social media platforms, further enhancing how they are able to engage directly with fans.
The partnership with Reuters builds on the momentum for INFLCR as the company continues to grow its network of content producers who can provide world-class content to athletes all over the world, at all levels of competition.
“The partnership between Reuters and INFLCR creates so many opportunities for athletes and storytellers worldwide to get personalized access to high quality photography,” said INFLCR CEO Jim Cavale.
“Our technology platform will continue to develop more opportunities to connect athletes with the best content sources to share their stories on social media, and Reuters’ global photography network will help expand the scope of our service to more athletes than ever before.”
Reuters award-winning sport photography covers the world’s most important events—from soccer to basketball to cricket—as well as emerging topics like esports.
“We’re working with INFLCR to make it easier for athletes to tap into Reuters coverage of the exciting moments they create on the field,” said Rob Schack, Vice President, Reuters Sports.
“As athletes increasingly focus on building their own brands and directly engaging fans through social, we see them becoming a significant consumer of our services in the future. We’re thrilled to work with INFLCR to start removing the friction from licensing our photos to help athletes and fans have more fun enjoying those moments.”