Waves sign multi-sport deal as first West Coast Conference client
INFLCR is excited to welcome Pepperdine University to the team with a multi-sport-wide partnership.
Student-athletes, coaches and staff from the Waves’ men’s and women’s basketball teams will now gain access to photos, videos and graphics created by Pepperdine Athletics and delivered through the INFLCR platform and mobile app, to share on their personal social-media channels.
“We are thrilled to partner with INFLCR and be at the forefront of offering engaging content and brand-building tools for our student-athletes,” said Karina Herold, Pepperdine Deputy Athletics Director/SWA.
“Pepperdine Athletics’ digital marketing strategy is anchored in first-person storytelling through native content. The ability to capture important benchmarking data and equip our student-athletes with the latest technologies to tell their story is critically important to our continued success. INFLCR gives us those tools.”
Pepperdine is INFLCR’s first client from the West Coast Conference. INFLCR now serves more than 90 clients and more than 14,000 daily active-user athletes, including representatives from every NCAA Football Bowl Subdivision conference and several top FCS programs.
“Pepperdine’s administration completely embraces the philosophy of empowering the student-athlete,” INFLCR founder and CEO Jim Cavale said.
“Pepperdine has a proud history of competing for conference and national championships in several sports as well as home to more than 50 Olympians over the years. We are proud to serve Pepperdine as our first partner from the West Coast Conference and look forward to helping the Waves tell their story.”
How It Works
INFLCR’s platform helps clients like the Pepperdine University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Pepperdine is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Pepperdine plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.