May 16, 2019

Oregon Athletics Builds On March Madness Branding Success

Another iconic college sports brand is putting their student-athletes first! Oregon Athletics and INFLCR have solidified a multi-sport partnership deal after a successful activation with the Ducks men’s and women’s basketball teams during the 2019 NCAA Basketball tournament.

Oregon will be also be activating the INFLCR platform and mobile app with football, men and women’s track and field, and several other teams.

“Oregon athletics prides itself on the importance of the student-athlete experience, and the value that college athletics brings to our university,” says John Brewer, Oregon’s Assistant AD for Marketing and Sales.

“INFLCR provides an innovative platform that will empower our student-athletes to represent Oregon athletics and themselves in a high quality manner off the field with their social channels, as they compete for Oregon at the national level on the field.

Our department saw tremendous value from INFLCR during the 2019 NCAA Basketball Tournament, and we’re excited to leverage this new marketing avenue for several more sports this year.”

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Oregon March Madness Stats

This spring, the Oregon men’s and women’s basketball student-athletes accessed more than 2500 pictures and videos through personalized media galleries in their INFLCR mobile app.

This content was shared on personal social media accounts by 19 different student-athletes, all the way through both teams’ highly successful runs in the 2019 NCAA Basketball Tournament.

Of those 2500+ content items, 400 were accessed through INFLCR’s U.S. photographer rights partner USA TODAY and their IMAGN national photography network. USA TODAY will continue to provide Oregon athletics with rights to professional photos through their INFLCR platform for their activated sports in real-time throughout the 2019-20 athletic year.

How It Works

INFLCR’s platform helps clients like Oregon send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, Oregon is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Oregon will use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

“When we started this business a little over a year and a half ago, we were blessed to be based in the middle of the southeast United States, in the same city where the SEC is headquartered, and near other conferences like the BIG 12, Conference USA, the Sun Belt, and even the ACC. This created an organic opportunity for our first partnerships to be with schools from these leagues,” says INFLCR founder and CEO Jim Cavale.

“However, it’s taken us a while to get out west, and I’m proud that we’re now partnered with a PAC 12 school, and have several others that we’ll be announcing in the coming weeks. It was fitting that Oregon would be the first.

I just got done re-reading Phil Knight’s book Shoe Dog, and it reminded me of all that’s gone on at Oregon, the iconic brand that they are, and how much a brand like theirs and their student-athletes can benefit from a product like INFLCR. We’ve been able to prove some great early success in March Madness, and with the other sports coming on board, including their legendary track and field program, I can’t wait to see what lies ahead.”

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