INFLCR is excited to welcome the North Carolina A&T State Aggies to the team with a multi-year, athletic department-wide partnership! The Aggies are the 2nd HBCU to launch all-sports partnerships to grow their brands on social media.
Student-athletes, coaches and staff from all of the Aggies’ NCAA teams will gain access to photos, videos and graphics created by North Carolina A&T and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“North Carolina A&T State University Athletics has been tremendously successful over the past five years with numerous championships in football, baseball, men’s and women’s track and field, bowling and women’s basketball,” said Associate Athletics Director/Communications Brian M. Holloway.
“There has never been a time in our history where athletics has been so successful with the opportunity to capitalize on it through technology.
Partnering with INFLCR gives us an opportunity to spread the message about our winning ways through the student-athletes who are excelling athletically, socially and academically while maintaining a presence in the community. We are eagerly anticipating INFLCR’s ability to enhance the way we will tell our story.”
North Carolina A&T represents INFLCR’s second Historically Black College and University (HBCU) to sign an all-sports partnership, as well as the company’s second partner from the Mid-Eastern Athletic Conference. INFLCR now serves more than 70 clients, including representatives from every NCAA Football Bowl Subdivision and multiple Football Championship Subdivision conferences.
“North Carolina A&T is going to be a tremendous partner because the Aggies put their student-athletes first,” INFLCR founder and CEO Jim Cavale said. “With a nationally competitive FCS football team and MEAC-championship contenders across the board, the Aggies have a great story to tell.”
How It Works
INFLCR’s platform helps clients like North Carolina A&T send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, North Carolina A&T is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
North Carolina A&T plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.