July 17, 2023

Leading NIL Directors Share Advice

At the recent NIL Summit, INFLCR caught up with two NIL Directors who have set a high bar for this new position. They shared their experience at this year’s event and provided valuable insights and advice for others in a similar role. Like the student-athletes who attended the summit, the power of connection and the focus on education was top-of-mind. Here’s what they had to say.

Ben Chase

Director of NIL Strategy, University of Florida

“In NIL, there’s a lot of competition, but in this role, it’s important to work together because, at the end of the day, it's about taking care of our athletes at scale.”

Main Takeaways

  • Student-athletes are engaged and eager to learn, making events like the NIL Summit a critical educational resource. 
  • For those in NIL administration, there is a lot of value in building a network of people in a similar role to ultimately help you serve the student-athlete. 
  • Ben’s advice to other administrators: Be patient. It takes time to learn how to get things done the right way and truly take care of your athletes. 

Logan Hittle

NIL Director, The Ohio State University

“In this new space, as administrators, being able to get in front of each other and learn from industry leaders…it’s been really helpful to take that knowledge back to our campus and implement it.”

Main Takeaways

  • Connecting peer-to-peer has been the biggest benefit of the NIL Summit for both student-athletes and administrators.
  • The best part of Logan’s job is helping student-athletes understand NIL and working with all the different constituents including local and national brands.
  • Logan’s advice to other administrators: Soft skills are key. NIL is constantly changing and you’re always “on”. You have to be able to build and navigate relationships and communicate effectively with a variety of people.

Learn More

To learn how your school, collective, or brand can work with INFLCR, contact us.

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