From the Missouri Valley Conference:
The Missouri Valley Conference has entered into a multi-year partnership with industry-leading content and compliance software company INFLCR. The agreement will provide MVC institutions with the tools and technology necessary to support their student-athletes’ opportunities related to name, image and likeness (NIL). The three-tier platform will provide educational resources, brand-building techniques and a disclosure technology platform required in many states.
“In the Missouri Valley Conference, our first and foremost responsibility is the success and safety of our student athletes,” says Commissioner Jeff Jackson. “INFLCR has established itself as a leader in this burgeoning field, and The Valley looks forward to benefitting from its vast experience and expertise. This agreement will afford an opportunity for our athletes to not only enhance their brands but to do so in an informative and safe environment.”
Through the INFLCR Verified platform, Missouri Valley Conference student-athletes will be provided with technology that will enhance their experience through personal story telling. INFLCR Verified will also equip MVC student-athletes with a wide range of educational and financial resources to help optimize and monetize their personal brand through their name, image and likeness.
“We are thrilled to partner conference-wide with the Missouri Valley Conference bringing INFLCR Verified to its member schools,” notes Jim Cavale, INFLCR Founder & CEO. “Forward-thinking leaders at the helm of institutions and conferences like Commissioner Jackson and the MVC are supporting the needs of its member institutions so athletes have the resources to proactively build their brands and capitalize on NIL opportunities. MVC institutional staff will be provided with the technology to track and flag transactions through INFLCR’s compliance toolset, ensuring athletes are safely monetizing their NIL. Together, we are equipping student-athletes with the tools to build a successful NIL business and staff with the ability to establish, communicate and track NIL opportunities.”
The INFLCR Verified platform also provides MVC athletic departments with robust compliance tools to enhance the student-athlete experience by offering a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL. The new agreement will provide the Conference’s student-athletes with NIL education, tools and technology, as it relates to new opportunities and complexities from upcoming NIL legislation. INFLCR had previously worked with select member institutions of the Conference.
In August, the MVC Presidents Council adopted Conference-Level aspirational standards for NIL, and on June 30, the NCAA Division I Board of Directors adopted a temporary regulatory framework that provided Conferences and member institutions with a pathway to create NIL policies.
About the Missouri Valley Conference
The Missouri Valley Conference, the nation’s second-oldest NCAA Division I conference, continues to be a leader in college athletics and is one of the nation’s most progressive conferences, celebrating its 115th season in 2021-22. League members include Bradley University, Drake University, the University of Evansville, Illinois State University, Indiana State University, Loyola Chicago University, Missouri State University, the University of Northern Iowa, Southern Illinois University, and Valparaiso University. For more information, visit www.mvc-sports.com.
INFLCR is the leading content and compliance software platform for college athletic programs, educating and preparing staff and student-athletes for new opportunities and guidelines from current NIL legislation, all powered by best-in-class content delivery via the INFLCR mobile app. INFLCR works with more than 2,100 collegiate and professional sports teams with a network of over 45,000 athlete users. Visit www.inflcr.com for more information.