Bears are first client from Missouri Valley Conference
INFLCR is excited to welcome Missouri State Athletics to the team with a multi-sport partnership.
Student-athletes, coaches and staff from the Bears’ men’s and women’s basketball teams will gain access to photos, videos and graphics created by the Missouri State Athletics Staff and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“We are expecting amazing things from our basketball programs this year and beyond,” Missouri State Athletic Director Kyle Moats said. “We are looking to capitalize on the potential that INFLCR brings to increase fan engagement and attention for Missouri State basketball and are excited about the partnership.”
Missouri State is the first partner from the Missouri Valley Conference to join the INFLCR family. INFLCR now serves more than 90 clients from all levels of the NCAA.
“We’re very excited to have Missouri State lead the way as our first partner from the Missouri Valley,” INFLCR founder and CEO Jim Cavale said.
“Empowering the student-athletes with great content to tell their story on social media is going to help them maximize their time in the spotlight and help them grow their personal brands.”
How It Works
INFLCR’s platform helps clients like Missouri State send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Missouri State is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Missouri State plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.