INFLCR is excited to welcome Missouri Athletics to the team with a multi-year, multi-sport partnership
Student-athletes, coaches and staff from the Tigers will gain access to photos, videos and graphics created by Missouri and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“We are thrilled to begin this partnership with INFLCR to empower our student-athletes to effectively tell their stories, while also shaping and enhancing their personal brands,” said Mizzou Deputy AD Nick Joos.
“Our creative teams produce outstanding content on a daily basis in support of our teams, and this relationship will allow that content to be shared on a much wider basis.”
“We also believe that our relationship with INFLCR will have a positive impact on recruiting and branding for our programs, while also affording the opportunity to shape the professional careers of our student-athletes once they’ve concluded their Mizzou playing careers.”
Missouri is the latest partner from the Southeastern Conference to join the INFLCR family. INFLCR now serves more than 500 teams and over 18,000 athletes from all levels of the NCAA.
“We are thrilled to begin working with another member of the SEC as Missouri student-athletes, coaches and staff compete for championships at the highest level,” said INFLCR founder and CEO Jim Cavale.
“Empowering their student-athletes with great content to tell their story on social media is going to help them maximize their time in the spotlight of the SEC, and help them grow their personal brands and that of the Tigers.”
How It Works
INFLCR’s platform helps clients like Missouri send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Missouri is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Missouri plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.