INFLCR is excited to welcome Middle Tennessee State University with a multi-year, department-wide partnership.
Blue Raiders student-athletes, coaches and staff will gain access to photos, videos and graphics created by MTSU Athletics and delivered through the INFLCR software and mobile app, to share on their personal social media channels.
“Middle Tennessee student-athletes have amazing stories to tell and INFLCR empowers them to share their experiences on social media,” said Mark Owens, MTSU Associate Athletic Director for Communications.
“It helps our student-athletes build their brand, develop and grow while concurrently enhancing the Blue Raider brand.”
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Middle Tennessee is the latest partner from Conference USA to join the INFLCR family. INFLCR now serves more than 600 teams and more than 19,500 athletes from all levels of the NCAA. INFLCR’s client list of more than 100 universities includes multiple programs from every NCAA Football Bowl Subdivision conference.
“We’re excited to bring another Conference USA program onto the INFLCR platform,” INFLCR founder and CEO Jim Cavale said.
“Our Group of Five conference clients have experienced tremendous success by empowering their student-athletes with content to tell their stories as they compete for championships. We look forward to seeing Middle Tennessee student-athletes grow their personal brands as they represent the Blue Raiders.”
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How It Works
INFLCR’s platform helps clients like Middle Tennessee send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Middle Tennessee is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Middle Tennessee plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.