INFLCR, the leading brand-building and NIL business management software, is joining forces with TikTok, a platform with over one billion monthly active users globally, to support college student-athletes’ name, image and likeness strategy on TikTok through education, in-app support, NIL specific campaigns and more.
Together, TikTok and INFLCR will give a new group of content creators the opportunity to build their following, grow their brand, and engage with TikTok’s global community of sports fans in an authentic way. The exclusive partnership highlights the importance of providing student-athletes with educational resources and best practices to successfully monetize their name, image, and likeness as content creators.
The primary emphasis of the exclusive alignment focuses on educating student-athletes around TikTok best practices and maximizing their potential on the platform. This education will be distributed through INFLCR. INFLCR will directly connect student-athletes with TikTok growth strategists, who can help them grow their audience, participate in tentpole campaigns around college sports, and more.
“Bringing TikTok and INFLCR together provides tremendous value to our family of student-athletes that utilize INFLCR,” said INFLCR President, Jim Cavale.
“Student-athletes are adopting technology to grow their own businesses. Now, through content creation, they can connect with highly engaged audiences and become crucial members of the TikTok creator economy. Educating our student-athletes with TikTok means we’ll be offering best-in-class resources and strategies to help student-athletes scale their NIL strategy on the platform.”
INFLCR is working directly with TikTok to facilitate exclusive, custom workshops for student-athletes and collegiate athletic departments to drive further education around the platform.
INFLCR athletes already engaging on the TikTok platform include Penn State Football’s KeAndre Lambert-Smith, Auburn Gymnast Morgan Leigh Oldham, and Kentucky Basketball’s Rhyne Howard.