INFLCR CEO Jim Cavale announced the launch of the company’s newest addition to its NIL Suite of product offerings: Content Services.
Partners utilizing the INFLCR platform can now supplement their content-creation strategy through an array of custom graphics and videos, which then can be distributed to student-athletes, coaches and other brand ambassadors through the INFLCR mobile app for use on their personal social-media platforms.
“In listening to our current partners and the challenges they face in these times, it became clear that there was a significant demand for additional content,” Cavale said.
“We are excited to supercharge storytelling with the launch of Content Services, the next offering in our NIL suite. Whether it is custom graphics and videos to highlight team and student-athlete performance, or recruiting content to assist the coaching staff, INFLCR is ready to make a difference for our partners.”
Content Services is the continuation of INFLCRs NIL suite, offering to support student-athlete storytelling and Name, Image & Likeness opportunities, which includes the base platform/mobile app for personalized content distribution.
Earlier this year, INFLCR launched NIL Data Services, which provides in-depth analytics, education, and strategy for coaches, student-athletes, and creative teams to understand the impact of their editorial storytelling and grow their commercial value for the NIL Era.
INFLCR’s [NIL Suite] began with the collaboration of several core pilot partners, including West Virginia, North Carolina, Kentucky and Marquette, among others.
INFLCR was founded in 2017 by Jim Cavale, with the vision of NIL “not being a matter of if but when.” Over the past 3 years, INFLCR has focused on building an editorial storytelling platform for more than 30,000 active student-athletes, who have shared more than 500,000 pictures and videos from their personalized INFLCR app content gallery, reaching more than 50 million people on their personal social media platforms across platforms like Instagram, Twitter, Snapchat, and Facebook.
This has impacted not only the brand growth of those student-athletes but also the collective brand growth of the respective INFLCR college athletic program partners. Since 2017, the average INFLCR student-athlete’s audience and fan engagement has grown 34% annually, equating to a growth in their commercial NIL post value, which they will be able to realize financially starting in 2021.
All of this has laid the foundation for the INFLCR [NIL Suite] which will roll out several other new offerings beyond this initial Data Services offering including the new Content Services offering, as we enter the NIL era of college sports in 2021.