NIL policies have enabled collegiate student-athletes to generate revenue streams without compromising their eligibility. However, it can be difficult for them to navigate all the ins and outs of the rapidly growing and changing NIL landscape.
INFLCR’s Global Exchange empowers athletes by providing valuable education and resources that help student-athletes make the most of their NIL opportunities, allows brands to effectively market to and partner with influencers across the country, and enables schools to comply with NCAA regulations.
Below are a few of the specific opportunities provided so far to student-athletes through INFLCRs Global Exchange.
Taxes and Financial Resources
Since adopting the new NCAA Name, Image, and Likeness (NIL) regulations, collegiate athletes are engaging in NIL partnerships, and this new income brings the new responsibility to file taxes tax filing in the NIL era is uncharted territory for most student-athletes. ON3 reported in May of 2022, the NCAA released the results of an association-wide survey of more than 9,800 athletes, with forty-nine percent of respondents indicating a need for educational resources on tax and financial literacy. Student-athletes are looking for tax guidance, especially at the DI level, with 53 and 55 percent of male and female athletes, respectively, saying they need more tax resources.
Thats why INFLCR is excited to announce the partnership with Intuit TurboTax, the leader in tax preparation. This new partnership aims to provide financial education, tax tools, and other resources to INFLCR student-athletes. Read the full announcement to learn more about this partnership.
Connecting Student-Athlete Influencers and Brands
The INFLCR Global Exchange creates unique NIL opportunities for student-athletes by connecting them with national brands interested in NIL partnerships in merchandise and collectibles, coaching and training, content creation, and more on a centralized online platform. Companies also provide student-athletes on the platform with training, education, and tools that help them make the most of their time on campus. Here are a few examples of how student-athletes have connected with National Brands through the INFLCR Global Exchange.
WWE
WWE (World Wrestling Entertainment, Inc.) launched its Next in Line program in December 2021, with the aim of preparing NCAA athletes to compete in professional wrestling once they finish their collegiate careers and equipping them with resources in brand building, media training, communications, event promotion, and more. The WWE has used the INFLCR Global Exchange to source athletes for each of its three Next In Line classes, including its most recent class announced in January 2023.
MoneyLion
MoneyLion, a leading mobile finance platform, used the INFLCR Global Exchange to source some members of its NIL team. Two athletes a cheerleader from the University of Nevada and a mens soccer player from Penn State were sourced directly through the platform. These individuals wouldnt have had the chance without the Global Exchange, as most other athletes on MoneyLions roster were sourced through agents.
Vantage Sports
Vantage Sports, a marketplace that connects college athletes with paid opportunities to coach and mentor younger athletes, has onboarded over 200 INFLCR student-athletes onto its platform through the Global Exchange. Athletes can now host one-on-one sessions with the peace of mind of $1 million in insurance coverage provide by Vantage. Compliance with NIL regulations is simplified by the automatic disclosure of payments via INFLCR.
NOCAP Sports
NOCAP Sports, a comprehensive technology platform that unites brands, agencies, and athletes, and makes athlete marketing deals easy to build, measure, and scale, is using the Global Exchange to recruit INFLCR athletes for deals with national brands. NOCAP Sports has offered INFLCR athletes the opportuity to apply for campaigns with Coke Zero, Ritz, Powerade, Oikos, Callaway Golf, and Tyson Foods.
Streamlining NIL Partnerships and Improving the Student-Athlete Experience
For national Brands, the Global Exchange makes it easier for companies to identify, evaluate, market to, and communicate with potential influencers, providing a nationwide directory filled with profiles of individuals seeking NIL opportunities. Two-way messaging enables both sides to talk efficiently via a single channel, rather than managing ongoing conversation via phone, text, email, and social media.
Schools are also benefitting from the INFLCR Global Exchange. As recruits evaluate schools, those providing student-athletes with robust NIL tools and resources, both virtual and on-campus, are more attractive. Whats more, the transparency offered by the INFLCR platform helps student-athletes comply with the NCAAs NIL guidelines and maintain their eligibility.
Were Just Getting Started
The INFLCR Global Exchange may be relatively new, but the impact it has had on student-athletes is undeniable. Exciting new partnerships continue to be added to the Global Exchange. Want to learn how the Global Exchange can benefit your student-athletes? Get in touch with us today.
