BIRMINGHAM, Ala. — Influencer (INFLCR) founder and CEO Jim Cavale announced the signing of the Purdue University Athletics as the company’s first client from the Big Ten Conference.
“The partnership between Purdue Athletics and INFLCR is another sign of the innovative and forward-thinking approach Purdue takes to help elevate our sport programs and student-athletes,” Purdue Deputy Athletics Director Jason Butikofer said.
“Providing a tool for our student-athletes to present their personalities, life journey and successes through social media to our fan base allows them to continue growing individual brands. It is another way to educate our student-athletes about the platform of college athletics and the value of their voice both now and beyond their days in West Lafayette as a student.”
INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties.
Cavale said the company is excited to begin work with the Boilermakers from one of the elite conferences in college athletics. Soon Purdue athletes will be receiving and sharing hundreds of photos and videos produced by Purdue and delivered in personalized galleries directly to their smartphones.
“We are thrilled to work with a forward-thinking brand like Purdue as our first client from the Big Ten,” said Cavale, himself a former collegiate athlete. “By empowering their student-athletes with tools to tell their personal stories more efficiently and build their personal brands on social media in context of the Purdue brand, Purdue Athletics will benefit tremendously as a result. It’s win-win for everybody, including the fans who consume all the great content produced by the digital team at Purdue.”
Founded in 2017, the company now has clients from the Big Ten, Big 12, ACC, SEC, American, Mountain West, Conference USA and Sun Belt conferences. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball.
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com