INFLCR is excited to announce a new multi-sport partnership with Bowling Green State University! BGSU becomes the second Mid-American Conference (MAC) school to join INFLCR.
“At Bowling Green, providing our student-athletes with a first-class experience and empowering them to tell their team and personal stories are a priority. Our content creation team has built a reputation for telling great stories of our student-athletes,” said Jason Knavel, BGSU’s Assistant Athletics Director for Athletic Communications.
“Now, we have the opportunity to provide the content and the tools to our student-athletes in a way that allows them to play a more active role in developing their personal brand.”
Bowling Green athletics are celebrating All-MAC and All-American honors from the past year, as several star-studded teams are already looking ahead to more great performances next year.
“Bowling Green athletes continue to deliver great results for BGSU both on and off the field, and that’s a testament both to their hard work and to the Falcons’ leadership team. BGSU has committed itself to excellence in athletics, and they’ve also done a great job sharing the stories of their student-athletes and the big games, big upsets that the Falcons pulled off last year,” said INFLCR founder and CEO Jim Cavale.
“We’re excited to be working with a school that is ready to share big news about athletics, and wants to put their student-athletes in charge of telling those great stories.”
How It Works
INFLCR’s platform helps clients like BGSU send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, BGSU is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
BGSU plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.