We’re excited to welcome Eastern Michigan University to the INFLCR team! The Eagles athletics department will be implementing INFLCR’s platform and mobile app across several sports, giving Eastern Michigan athletes, coaches, and other brand ambassadors access to their creative team’s content for their own use on social media.
“We are working every day to find new ways to tell the Eastern Michigan story and share the incredible accomplishments of our coaches and student-athletes. Offering INFLCR to our teams will empower them to share more as we continue to engage with our fans, alumni and community,” said Eastern Michigan Associate AD for External Relations Andy Rowdon.
“We are excited to add INFLCR to our arsenal of story-telling tools and increase the reach and ease of our programs to share information!”
Eastern Michigan joins INFLCR at a time when Eagles student-athletes are receiving All-MAC recognition and are even being picked up by professional teams in both the NFL and MLB.
“We’re thrilled to have yet another member of the Mid-American Conference partnering with INFLCR, as Eastern Michigan joins a select few schools who are pursuing new thinking and providing new opportunities for student-athletes to tell their stories,” said INFLCR founder and CEO Jim Cavale.
“The Eagles bring a lot of talent to the table, and their successes both on and off the field will now have new outlets as they’re able to post more about their lives as students and as athletes at Eastern Michigan University. Can’t wait to see even more of the Eagles’ dynamic content and storytelling in action on social media.”
How It Works
INFLCR’s platform helps clients like Eastern Michigan University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Eastern Michigan is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Eastern Michigan plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.