February 28, 2019

How NFL Prospects Josh Allen, Benny Snell And Jaquan Johnson Grew Their Personal Brands On Social

Kentucky star Josh Allen saw his Instagram following grow more than 400 percent during the 2018 college football season.

For NFL hopefuls such as Kentucky’s Josh Allen and Benny Snell or Miami’s Jaquan Johnson, the 2018 college football season also saw big goals — and big gains — off the field. Growing their personal brands on social media, using content created by their school’s creative team and delivered to their smart phones for social sharing via the Influencer (INFLCR) mobile app was also part of the plan, as Front Office Sports outlines.

Allen, a likely top-5 pick in the 2019 NFL Draft, grew his Instagram audience by more than 400 percent during the season. And while he and Snell were the Wildcats’ highest-profile stars, the reality was that the strategy of delivering content to the student-athletes helped the entire team grow its audience within the context of the UK brand.

Read more highlights from the case study via Front Office Sports.


Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com

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