With access for media limited because of the COVID-19 pandemic, the UAB Blazers are using technology to keep reporters and broadcasters stocked with storytelling content.
UAB’s partnership with INFLCR allows it to easily share content it produces with external media outlets, helping them generate and publish content without having to be present to capture that photo/video content themselves. Great examples of this came during the team’s September game against the Miami Hurricanes, also an INFLCR partner.
“One of my main responsibilities is to assist the media with coverage of UAB football. With the ongoing challenges that COVID-19 has presented, giving media access to INFLCR has made an immediate impact for their promotion of our team,” said Associate Athletics Director for Communications Ted Feeley.
“It is an easy and simple method for me to tag the media in the content we are already producing, which allows them to help share our story. I have found this extremely effective on the road, with media not traveling.”
Examples of content used by media outlets, distributed via INFLCR:
UAB’s photographer delivered photos for AL.com’s game story:
Photos from the game were delivered quickly to Birmingham sports-talk personality Jim Dunaway of WJOX, which he posted to his 70,000 Twitter followers.
UAB Athletics also delivered photos directly to the official account of the JOX Roundtable, a sports-talk show in Birmingham that has more than 30,000 followers on Twitter.
Reaction to UAB’s Big Night at Miami 6:00am-10:00am Friday morning on The RoundTable@UAB_FB @jimdunaway @TheLanceTaylor @RyanBrownWJOX #GoBlazers pic.twitter.com/658Z59jPVb
— JOXRoundTable (@JOXRoundtable) September 11, 2020
UAB is a multi-year, department-wide INFLCR partner, using the software and mobile app to distribute photos and videos straight to the smartphones of student-athletes, coaches, staff, alumni and other brand ambassadors.
UAB Football players, for example, are prolific users of the app, downloading thousands of photos and videos to share to their personal social-media channels.
The result has been significant brand growth for the student-athletes, major efficiencies for the creative staff and powerful audience growth and recruiting reach for the team.
To learn more about how UAB is leveraging technology to create content opportunities for media outlets, send us an email at firstname.lastname@example.org.