High Point University and INFLCR are launching a 5-year, department-wide agreement that will empower student-athletes with content to build their personal brands on social media.
“High Point University is excited to partner with INFLCR to strengthen our national brand. HPU finished the decade with a staggering 400% increase in conference championships over the previous decade and our Panther teams won 45 total championships,” said High Point University Athletic Director Dan Hauser.
“We look forward to the strategic exposure that INFLCR can bring to amplify this story and the transformation HPU plans to achieve in the future.”
High Point student-athletes, coaches, staff and other brand ambassadors for the Panthers’ 16 NCAA varsity sports will gain access to thousands of photos, videos and graphics produced by HPU Athletics and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
INFLCR now serves more than 800 NCAA teams and more than 30,000 athletes. High Point is the newest member of the Big South Conference to partner department-wide with INFLCR.
“We’re excited to begin this partnership with High Point to empower every Panther athlete with content to tell their story and build their personal brands,” INFLCR founder and CEO Jim Cavale said.
“At this exciting time when athletes will soon be able to capitalize on their Name, Image and Likeness, High Point is positioning each student-athlete with a platform and content to maximise their opportunities while also expanding the reach of the High Point brand they represent.”
How It Works
INFLCR’s platform helps clients like High Point University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, High Point is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
High Point plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.