December 8, 2021

Grand Valley State University Announces Partnership With INFLCR

From GVSU Athletics:

Grand Valley State athletics announced today a new partnership with INFLCR (pronounced influencer) to assist Laker student-athletes in their Name, Image and Likeness (NIL) opportunities. INFLCR, in conjunction with GVSU athletics, will afford GVSU student-athletes the ability to process and capitalize in NIL, while maintaining NCAA compliance.

“We are excited to partner with INFLCR, the industry-leader in the landscape of Name, Image and Likeness,” said GVSU Director of Athletics Keri Becker. “We feel that working with INFLCR will best give our student-athletes the opportunity to maximize and enhance their potential and growth of brand management while at Grand Valley State.”

INFLCR is a content-creation platform that will assist Laker student-athletes in the monetization and dissemination of photos, videos and graphics. INFLCR also educates student-athletes in areas related to personal marketing and branding.

“We are excited to bring INFLCR Verified to Grand Valley State Athletics and provide all Lakers athletes with the opportunity to monetize their NIL brand,” said INFLCR President Jim Cavale. “INFLCR will provide each student-athlete at GVSU everything from content delivery, compliance tracking, access to countless monetization partners to profit off their NIL, and education resources on personal branding, enhancing their social media presence and more.”

All Grand Valley State sports teams will use INFLCR including: baseball, men’s and women’s basketball, men’s and women’s cross country, men’s and women’s golf, football, women’s lacrosse, women’s soccer, women’s softball, men’s and women’s swimming & diving, men’s and women’s tennis, men’s and women’s indoor track & field, men’s and women’s outdoor track & field, men’s and women’s tennis, women’s volleyball.

INFLCR Verified

How It Works

INFLCR provides college athletic departments with the content delivery and compliance platform to assist NCAA athletics programs in the management and monitoring of student-athlete Name, Image, and Likeness activities. INFLCR’s Verified suite of products ensures student-athletes are provided the tools, content, financial literacy, and more to participate in opportunities from NIL legislation.

Powered by flagship new products like the Compliance Exchange administrator dashboard and Storyteller Playbook video library, INFLCR Verified enhances the student-athlete experience by offering a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.

Athletic programs are adopting this approach to educate and prepare staff and student-athletes for new opportunities and complexities from current NIL legislation, aiming to ultimately provide best-case scenarios for student-athletes who are looking to participate in monetization activities from their NIL.


INFLCR, a Teamworks company, is the leading content and compliance platform for elite athletic programs, educating and preparing staff and athletes for the NIL era, all powered by best-in-class content delivery via mobile app. INFLCR works with more than 3,500 collegiate and professional sports teams with a network of over 70,000 active athlete users.

With revolutionary new products like the Compliance Exchange, Storyteller Playbook, and administrator dashboard, INFLCR enhances the athlete experience with a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.

Visit for more information.

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