June 5, 2019

Georgia Tech Builds On Their Strong Storytelling And Athlete Brand Focus With INFLCR

Georgia Tech’s commitment to growing a strong brand for their university, their city, and their student-athletes makes them a fantastic addition to the INFLCR team.

“Everything we do in our program is about our players and life after college. Building their brands & platforms is paramount to what we are building here at Georgia Tech,” said Georgia Tech Head Football Coach Geoff Collins.

“#404theCULTURE encompasses the stories of each student-athlete who joins our program and represents this amazing institution and the city of Atlanta. For us to create great storytelling content for our players, and to tap into a platform like INFLCR to deliver them this content in real-time is adding even more power to our already-potent storytelling content strategy.”

Georgia Tech has agreed to a multi-sport partnership with INFLCR, with goals of building on their recent successes and taking their brand to the next level.

“For people to learn about our culture they have to be able to relate to our brand. Our storytelling on social media has connected our fans & recruits to the DNA of our program from day one and led to a record attendance at our spring game,” said Coach Collins.

“The presence on social media has made Georgia Tech football & Atlanta one of the top destinations for elite recruits like never before.”

Georgia Tech’s storytelling is powered through creativity and energy from their communications staff, as well as Head Coach Collins, who intentionally connects himself with his creative staff in a way that has them thinking about their content initiatives on a day-to-day basis.

Those initiatives play out not only as content through athletic team channels and Coach Collins’s personal channels, but also through channels on social media that are influenced by Georgia Tech’s student-athletes, staff, and alumni network.

“Coach Collins is one of the most innovative head coaches I’ve met thus far since launching INFLCR,” said INFLCR founder and CEO Jim Cavale.

“We continue to get excited about these early adopter college sports brands that are partnering with us to tell their stories together with their student-athletes. The idea of putting athletes first continues to be INFLCR’s main focus, and it’s helping us attract brands in the college and pro sports worlds who have that same core focus.

We couldn’t be more excited to have the opportunity to work with such a big ACC and national brand like Georgia Tech, in such a culturally important and neighboring market like Atlanta. We’re starting what we think will be a very unique storytelling journey for INFLCR and Georgia Tech.”

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How It Works

INFLCR’s platform helps clients like Georgia Tech send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, Georgia Tech is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Georgia Tech plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

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