Panthers empower athletes on social media with 5-year department-wide agreement
Georgia State Athletics is expanding its partnership with INFLCR to include all of its varsity sports under a five-year, department-wide agreement.
“We are excited to continue and now expand on our relationship with INFLCR,” said Director of Athletics Charlie Cobb.
“In our first year we were able to empower our football, men’s basketball, and women’s basketball student-athletes and coaches using their personal social media channels. We now look forward to empowering all of our 375 student-athletes on the platform as we continue to build the Georgia State brand.”
Student-athletes, coaches, and staff from the Panthers’ football, men’s basketball and women’s basketball programs had access to photos, videos and graphics created by Georgia State and delivered through the INFLCR platform and mobile app, to share on their personal social-media channels last year. Now all 16 programs and more than 375 student-athletes will have access to the INFLCR platform over the next five years.
Georgia State is INFLCR’s newest department-wide Sun Belt Conference partner as the company now serves more than 100 NCAA programs including representatives from every NCAA Football Bowl Subdivision conference. More than 22,000 athletes use the INFLCR app daily to access content produced by their teams and national media partners such as USA Today IMAGN.
Georgia State launched its partnership with INFLCR in 2019 with three sports — football, men’s basketball and women’s basketball. The partnership got an immediate boost just a few days after activation when the Panthers went on the road to Knoxville, Tennessee, and upset the University of Tennessee Volunteers for the program’s first football victory over a squad from the Southeastern Conference.
GSU players had immediate access to photos and videos from that big moment, and they used that content to reach an audience of more than 100,000 followers on their personal social media accounts in the first three days after the victory.
In Year 1, Panthers student-athletes in the three sports combined for more than 6,400 sessions in the app to access more than 8,000 photos and videos uploaded by the Georgia State Athletics staff. Student-athletes, coaches and other brand ambassadors downloaded and shared more than 2,000 of those content items to regularly post to their personal social media accounts, reaching a collective social media audience of more than 390,000 followers.
“We strongly believe in preparing our student-athletes for success and INFLCR helped us with that last year,” Associate A.D. for Sports Communications Mike Holmes said.
“From the start of football camp last summer, we saw the value in INFLCR and it multiplied ten-fold following the win over Tennessee. We look forward to all of our programs having the opportunity to now be on the INFLCR platform.”
The expansion of the partnership comes at a time when brand-building for student-athletes is taking center stage in recruiting conversations.
“We are extremely excited to help Georgia State build on its initial success with INFLCR and to expand that impact for all of its student-athletes,” INFLCR founder and CEO Jim Cavale said.
“A rising program like Georgia State in a market like Atlanta creates a tremendous opportunity. As college athletes enter an era where they can leverage opportunities around their Name, Image and Likeness, Georgia State is investing in content and a platform to help its student-athletes tell their story and build a personal brand while they compete for Sun Belt championships.”
How It Works
INFLCR’s platform helps clients like Georgia State send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Georgia State is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Georgia State plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.