INFLCR is excited to welcome Georgia Southern University to the team with an athletic department-wide partnership!
Student-athletes, coaches, and staff from all of the Eagles’ NCAA varsity teams will now gain access to photos, videos and graphics created by Georgia Southern and delivered through the INFLCR platform and mobile app, to share on their personal social-media channels.
“We’re constantly looking for innovative ways to engage our student-athletes, our coaches and our fan base and the INFLCR platform is something we can use to accomplish this goal,” said Tom Kleinlein, Georgia Southern director of athletics.
“Using the INFLCR platform as a way to deliver our content, we enable our student-athletes to build their personal brand, which in turn gives them the tools to prepare them for life after sport. We are excited about this new partnership and hope we can tell the Georgia Southern story through our brand ambassadors.”
Georgia Southern is INFLCR’s newest Sun Belt Conference partner as the company now serves more than 80 clients including representatives from every NCAA Football Bowl Subdivision conference.
“Georgia Southern has a proud tradition and a great story to tell,” INFLCR founder and CEO Jim Cavale said. “By empowering its student-athletes with easy access to great content, Georgia Southern is proactively helping those players tell their stories and grow their personal brand within the context of the Georgia Southern brand they represent.
“We are excited to work with another forward-thinking program as it competes for championships and puts its student-athletes first to help them develop on and off the field or court.”
How It Works
INFLCR’s platform helps clients like Georgia Southern send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Georgia Southern is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Georgia Southern plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.