Georgetown will empower athletes on social media to grow storied brand
INFLCR is excited to welcome Georgetown Athletics to the team with a multi-sport partnership.
“We are excited to partner with INFLCR to further the Georgetown brand. This relationship will assist our student-athletes and coaches in reaching our fans as well as developing followers in new and exciting ways,” said Senior Associate Athletics Director for External Affairs Dan O’Neil.
“INFLCR will play an integral role in our updated content strategy during an exciting time for the Hoyas.”
Student-athletes, coaches and staff from the Hoyas’ Men’s and Women’s Basketball teams will gain access to photos, videos and graphics created by Georgetown and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.
“We are looking forward to working with INFLCR to empower our student-athletes to be brand ambassadors for Georgetown, and leverage social media platforms to tell their stories,” said Vaughan Moss, Georgetown assistant director of athletics for marketing.
Georgetown is the latest partner from the Big East Conference to join the INFLCR family. INFLCR now serves more than 90 clients, including representatives from every major NCAA conference, and more than 14,000 daily active athlete users.
“We couldn’t be more excited to help Georgetown student-athletes and other brand ambassadors tell the story of what it means to be a Hoya,” INFLCR founder and CEO Jim Cavale said. “Georgetown is a tremendous brand — so much great history and tradition and also an amazing alumni network who can now be brought back into the program through our app. Having coaches like Patrick Ewing, one of the all-time great players, see the importance of putting the student-athletes first and the impact it can have for the players, coaches and staff is why we created INFLCR.”
How It Works
INFLCR’s platform helps clients like Georgetown send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Georgetown is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Georgetown plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.