July 8, 2021

George Mason University Partners With INFLCR

From George Mason Athletics:

INFLCR is excited to announce a multi-year, department-wide partnership with George Mason University! Mason Athletics will leverage INFLCR’s content delivery platform and mobile app to help grow Mason student-athlete brands and prepare them for the NIL era.

“It’s an exciting time for our student-athletes as we embrace the new NIL era in collegiate athletics,” said Brad Edwards, Asst. VP/Director of Athletics. “Partnering with industry-leader INFLCR is an important step in providing the tools necessary to educate and empower our student-athletes in the self-branding space. INFLCR’s innovative mobile app will provide our student-athletes the access to the brand building content they deserve to effectively tell their own stories through their personal social media accounts.”

Mason is the latest institution from the A-10 Conference to partner with INFLCR, joining over 100 colleges and universities that are using INFLCR’s technology to power student-athlete brand-building and NIL education.

“We’re really excited to launch this new partnership with George Mason University,” said INFLCR CEO Jim Cavale.

“With big opportunities to capitalize on NIL available, Mason’s forward thinking is going to put them in a position to recruit some of the top athletes in the nation, while providing comprehensive resources and education for those student-athletes to grow their brands and benefit from NIL.”

How It Works

INFLCR’s platform helps college and university athletic departments send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, schools are able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Athletic departments use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

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