January 5, 2021

Fordham, INFLCR Launch 5-Year Department-Wide Branding Partnership

Fordham University and INFLCR are launching a 5-year, department-wide agreement that will empower Rams student-athletes with content to build their personal brands on social media.

“We are excited to partner with INFLCR and their innovative and cutting-edge strategies, Fordham Interim Athletics Director Ed Kull said. “This new partnership will equip our student-athletes with the best resources and technologies and allows us to continue to prepare them for success not only in competition but in their future endeavors.”

Fordham student-athletes, coaches, staff and other brand ambassadors for the Rams’ 20 NCAA varsity sports will gain access to thousands of photos, videos and graphics produced by Fordham Athletics and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.

INFLCR now serves more than 800 NCAA collegiate athletic teams and is used daily by more than 30,000 athletes to access content from competitions, practices, travel and more. Fordham is the newest member of the Atlantic-10 Conference to partner department-wide with INFLCR.

“We are excited to partner with Fordham to empower the Rams to tell their stories,” INFLCR founder and CEO Jim Cavale said.

“Fordham is putting the student-athlete first as we enter this new era around Name, Image & Likeness. By putting content at their fingertips, Fordham is providing its student-athletes with powerful brand-building tools and education that will serve them well as they compete for A-10 championships in the largest media market in the country.”

How It Works

INFLCR’s platform helps clients like Fordham send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, Fordham is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Fordham plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

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