November 17, 2021

Engage Launches Sweepstakes With Iowa Football’s Tyler Goodson To Benefit UI Stead Family Children’s Hospital

Access to and reporting from Engage now available on INFLCR

Every home game at Kinnick Stadium sends a waving sea of black and gold towards the UI Stead Family Children’s hospital. The tradition started during the 2017 season, two years before Tyler Goodson’s time started with Iowa Football.

Tyler Goodson’s campaign with Engage builds off of the Kinnick wave tradition with a sweepstakes consisting of a grand prize and several secondary prizes. Contestants spend anywhere from $10-$500 on entries to win a virtual meet and greet with Tyler, signed merchandise, and more. A significant portion of the proceeds from the campaign will go to the University of Iowa Stead Family Children’s Hospital just outside of Kinnick Stadium.

“The Kinnick wave is like no other tradition in college football, and it means a lot to me and the guys to have a chance to give back to the community that supports us,” said Tyler Goodson, Iowa Football running back.

“I knew that I’d want to do as much as I could for the hospital when my team and I connected with Engage. They’ve helped us & the Iowa compliance team every step of the way to make sure I could pull it off.”

After winners are announced on December 7th, Tyler will be able to report any earnings to INFLCR’s Verified Compliance Ledger thanks to Iowa & Engage’s partnership with INFLCR.

Iowa Athletics name, image, and likeness program (NIL) FLIGHT is powered by INFLCR+ and gives athletes the building blocks they need to be successful on and off the field. All Iowa athletes have reporting capabilities with any INFLCR Exchange partner, which now includes Engage.

Engage is an emerging leader in the collegiate athletics NIL space, and makes it seamless for talent to be booked for sweepstakes and experiences all over the country. The Tyler Goodson sweepstakes is the first of its kind with a collegiate athlete. They’ve also helped many other college athletes monetize in a variety of ways since the new ruling allowed these athletes to earn money from their NIL starting July 1, 2021. Engage has facilitated deals on their platform for athletes such as Clemson running back Darrien Rencher, Michigan basketball star Hunter Dickinson, and Baylor basketball’s star Kendall Brown.

“We’re thrilled to be partnering with INFLCR to help more student athletes monetize compliantly. It will be exciting to watch this partnership grow,” said Jake Olson, Engage Co-Founder and President.

INFLCR will now provide Engage access to over 54,000 student-athletes on the INFLCR Exchange, Engage will help them monetize, and then report those transactions back to INFLCR to remain NCAA compliant.

“Seeing Engage work with Tyler on a campaign that helps give back to the Hawkeye community gets me really excited to see everything else they’ll do with INFLCR athletes,” said Jim Cavale, Co-Founder & CEO of INFLCR.

“Engage was founded on some of the same principles that INFLCR was, you can see that in the story of their co-founder & president Jake Olson. We’re all here to give student-athletes the best chance possible at capitalizing on their brands so this partnership is unfolding at the perfect time.”

About Engage

Engage is a proprietary web-based platform for booking talent and events. Engage allows consumers, event planners, and businesses to find and book talent digitally in less than ten minutes. The platform’s proprietary technology makes every step of managing a booking faster and easier. To learn more, visit For press and media inquiries, contact


INFLCR is the leading content and compliance platform for elite athletic programs, educating and preparing staff and athletes for the NIL era, all powered by best-in-class content delivery via mobile app. INFLCR works with more than 2,900 collegiate and professional sports teams with a network of over 54,000 active athlete users.

With revolutionary new products like the Compliance Exchange, Storyteller Playbook, and administrator dashboard, INFLCR enhances the athlete experience with a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL. Visit for more information.

Latest from our blog

Join our mailing list and stay up to date with Teamworks and our suite of products