INFLCR is excited to announce a multi-year, department-wide partnership with DePaul University. DePaul’s partnership will leverage INFLCR’s digital platform and mobile app in providing student-athletes with the resources to build their brands and prepare for the NIL era.
“One of my first initiatives when I arrived on campus was to enhance the student-athlete experience and with INFLCR we are taking that first step.” said Athletic Director DeWayne Peevy.
“Having worked with Jim and his staff previously, their commitment to providing this best in class service allows us to provide our athletes and staff the tools to not only grow their brand while they are at DePaul but also set them up for future success as alumni.”
INFLCR now serves more than 850 NCAA collegiate athletic teams and is used daily by more than 30,000 athletes to access content from competitions, practices, travel and more.
DePaul is the latest member of the Big East Conference to partner department-wide with INFLCR. DePaul joins a growing body of colleges and universities leveraging digital technology to provide impactful solutions that help student-athletes build their personal brands as the NCAA moves toward allowing compensation for use of their name, image and likeness.
“We are extremely excited to partner with DePaul, building on a great relationship with new Athletic Director DeWayne Peevy,” INFLCR founder and CEO Jim Cavale said. “When he was at Kentucky, DeWayne was the first collegiate athletic administrator to buy into what we are building here in our mission to empower athlete storytelling.
“Now at DePaul, with his athletes competing in a major market like Chicago and in the spotlight of the Big East, there is tremendous opportunity. His forward-thinking approach to provide DePaul student-athletes with content, tools and education will help them maximize their potential on and off the field or court.”
How It Works
INFLCR’s platform and mobile app help clients like DePaul send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their personalized content galleries through the INFLCR mobile app, and can then share the content to their personal social media channels, access personalized metrics pertaining to their brand value on social media and consume educational content related to maximizing their name, image and likeness value.
After the fact, DePaul is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
DePaul plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.