INFLCR and Charlotte 49er Athletics are extending their department-wide partnership for an additional five years.
“It’s been gratifying to see our student-athletes embrace the INFLCR platform,” said Director of Athletics Mike Hill.
“Our close partnership has also pushed us to continue to create better content that celebrates our teams, players, coaches, and staff. This was a very easy decision to continue to build on an already strong relationship.”
49ers student-athletes coaches, staff and alumni in all varsity sports will continue to receive content produced by Charlotte Athletics and national-media sources and delivered by the INFLCR software and mobile app.
INFLCR now serves more than 100 NCAA collegiate athletic programs, representing more than 700 teams and more than 30,000 athletes. Charlotte was one of the first Conference USA programs to partner with INFLCR.
Charlotte student-athletes were prolific on the INFLCR platform in 2019-20, with 371 active users logging more than 21,000 sessions in the INFLCR mobile app to view and share content.
The 49ers football team, for example, had 102 active student-athletes using the INFLCR platform to download more than 6,500 photos and videos during the 2019 season. Those student-athletes achieved more than 440,000 engagements on social-media posts of content delivered via INFLCR.
“The administration at Charlotte has understood from the beginning the importance of empowering their student-athletes with content to tell their story,” INFLCR founder and CEO Jim Cavale said.
“Charlotte was one of the first programs to view INFLCR as a department-wide initiative. We are excited to build on our initial success with a long-term partnership.”
How It Works
INFLCR’s platform helps clients like UNC Charlotte send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Charlotte is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Charlotte plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.