From Belmont Athletics:
Belmont University Vice President, Director of Athletics Scott Corley announced Monday a multi-year partnership with INFLCR.
Belmont’s nationally-regarded men’s and women’s Basketball programs will leverage INFLCR’s content delivery platform and mobile app to help grow Bruin student-athlete brands and prepare them for the Name, Image and Likeness (NIL) era.
The partnership allows for additional Bruin teams to be added in the future.
“We are excited to announce our partnership with INFLCR to support Belmont student-athletes and celebrate team successes,” said Belmont Vice President, Director of Athletics Scott Corley. “INFLCR will strengthen our ability to tell the Belmont story, providing tools and educational resources in the Name, Image and Likeness (NIL) landscape, streamlining the process for student-athletes to engage in compelling social media content.”
Belmont is the latest institution from the Ohio Valley Conference to seamlessly share digital media to its athletes through the INFLCR app. The Bruins join over 100 colleges and universities that are using INFLCR’s technology to power student-athlete brand-building and NIL education.
“We’re thrilled to launch partnerships with the men’s and women’s basketball programs at Belmont,” said INFLCR founder and CEO Jim Cavale. “Through internal creative teams and national media, Bruin athletes will have access to vast amounts of digital content that they can seamlessly share across their social feeds from their INFLCR app.”
How It Works
INFLCR’s platform helps college and university athletic departments send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, schools are able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Athletic departments use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.