May 20, 2021

Auburn Athletics Announces The Launch Of SPIRIT, A Comprehensive NIL Program Powered By INFLCR Verified

INFLCR is excited to help announce the launch of SPIRIT, Auburn Athletics’ comprehensive name, image, and likeness program designed to help Tigers student-athletes prepare for the NIL era.

From Auburn Athletics:

Education and student-athlete development will be at the core of the SPIRIT program. This new initiative will fit within AuburnYOU, Auburn Athletics’ comprehensive program designed to support the total student-athlete experience.  Enhanced programming with assistance from industry leading experts will be available to all student-athletes on brand management, social media best practices, time management, financial literacy, financial aid and more.

“At Auburn, we are in a relentless pursuit to be the best, while delivering outstanding experiences contributing to our student-athletes’ success,” said Director of Athletics Allen Greene. “As we embark on the new world of name, image and likeness we strive to implement bold and forward-thinking strategies to create cutting edge solutions.”  

This multi-tiered program will be unique to Auburn, with programming catered to best serve Auburn student-athletes in our current market.  Auburn Athletics will partner with faculty in the Harbert College of Business, one of the country’s most prestigious, innovative and dynamic business schools. World-class faculty will present curriculum tailored to student-athletes on entrepreneurship, brand management, taxes and finance.  

In addition, Auburn Athletics will expand its current partnership with INFLCR, the leading software company powering student-athlete brand-building. Auburn was one of the first athletic departments to partner with the Birmingham-based company.

“Auburn is one of the most tradition-rich brands in all of college sports, and since the beginning of INFLCR, Auburn has been a strong partner dedicated to building their student-athlete brands so that their time playing on the plains can echo into the rest of their lives,” said INFLCR CEO Jim Cavale. “

Spirit is another example of Auburn’s leadership dedicating and investing into their INFLCR partnership and their student-athlete brands so that now they can realize their brand value responsibly and safely during the NIL era.”

The expanded partnership includes the INFLCR Verified product suite, which will equip Auburn student-athletes and staff with the resources needed to succeed in the upcoming NIL era. Powered by flagship products like the Compliance Exchange administrator dashboard and Storyteller Playbook educational video library, INFLCR Verified enhances the student-athlete experience by offering a comprehensive solution for responsible brand-building on social media, as well as a fully compliant path to external commercial activity from NIL.

The SPIRIT NIL program is the result of extensive engagement with student-athletes, coaches, state officials, university partnerships and other entities to develop a program to fit Auburn’s needs.

Read the full announcement from Auburn Athletics

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