INFLCR is adding a prominent SEC school to the team, as the University of Arkansas has signed on to an all-sports partnership deal.
“Empowering our student-athletes and helping them build their personal brand is a fundamental mission for our athletic department, and INFLCR provides software that is going to allow us to do that for more than 460 student-athletes,” said Rick Thorpe, Deputy AD/External Engagement.
“Our team is excited to put our dynamic content into the hands of our student-athletes, who will have the ability to grow Arkansas’ brand while strengthening our ability to tell each of their incredible stories on social media.”
Arkansas has a lot of positive news to share, as a program recently coming off of several national and conference titles and back-to-back appearances in the Men’s College World Series.
The all-sports deal with INFLCR is already giving the Razorbacks more brand exposure, thanks to their NCAA baseball postseason run. Since recently activating with the platform and mobile app, Arkansas baseball players have already downloaded and shared almost 300 unique pieces of content.
“Arkansas is a front-runner in great storytelling content on a daily basis, not only for their brand, but for the brands of their student-athletes,” said INFLCR founder and CEO Jim Cavale.
“INFLCR was pumped to power the content delivery to Razorback Baseball student-athletes during their run to the 2019 College World Series, and is excited to continue doing so across all Arkansas sports, so that they can tell their stories and build their brands in the context of the Razorback brand. This is why we exist, and great partners and storytellers like Arkansas help us live out our purpose each and every day.”
How It Works
INFLCR’s platform helps clients like Arkansas send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Arkansas is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Arkansas plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.